Visualizing Equitable Growth
Visualizing Equitable Growth is an internship project, in collaboration with Express Newark and Rutgers CLiME, that uses communication design and a collaboratively engaged processes to make advanced research understandable to a target audience.
Our mission is to create awareness, inspire community participation, and promote thoughtful development in the city of Newark. The result will be to create a interactive experience/website where data of CLiME’S Displacement Risks Indicators Matrix (DRIM) model and personal audio stories of Newark residents.
The logo was to represent the idea of gentrification. By taking the lead on this project it expresses the idea of equitability by making everything leveled and balanced. The orange and white colors allow the logo to stand out on its own.
By using the DRIM data, we were able to understand the ideas about the gentrification happening in Newark. We wanted to take this data further by identifying each role as a particular color (vulinerability, market dynamics, and gentrification).